Oriental Express is designed for promising young musicians, music groups, and original productions. The goal of the project is to bring the best musical artists in China to the world stage and increase their global visibility through marketing,promotion and public relations.
Started in October 2004, the program has delivered impressive results. Many Chinese musicians and art groups have been introduced into foreign markets, including the violinists Li Chuanyun and Ning Feng, pianist Sun Yingdi, conductor Li Xincao,composers Gao Weijie and Qin Wenchen, Guqin performer Huang Mei and traditional Chinese music group Qingmei Jingyue. Their presence sparked enormous interest among the foreign audiences.
In addition, as the project gains worldwide recognition, the CICA has assigned the Forbidden City Chamber Orchestra to perform at the Auckland International Art Festival and art events in Latvia since 2011. The orchastra from Shanghai Theatre Academy has travelled to the International Youth Music Festival in Iguazu, Argentina to perform.
The program seeks to realize its goal by discovering promising young artists, training performers of chamber music and most of all, bringing the best Chinese musical artists to the world stage.
Acting as agents, the Chinese organizers provide international travel subsidies to the artists performing overseas, and the foreign partners are responsible for performance arrangements, fund-raising, media relations, marketing, ticket sales and the reception of the artists.